Monday, November 17, 2008

American Graphic Designers

American graphic designers are a dime a dozen. Anyone with a computer and a graphics program can generate digital images, but it takes training and experience to produce professional, original, persuasive, accurate graphic design.

Karen Spencer, President and Creative director of Karen Spencer Design in New York, has been working as a graphic designer for more than twenty years. Born, raised and educated in North America, Karen has extensive experience as a designer and is an expert in business marketing.

Visit KarenSpencerDesign.com to Learn More about this Professional, Experienced American Graphic Designer and the Business Marketing Services offered through Karen Spencer Design.

Related Topics:
Graphic Designers USA

Business Marketing Articles

Karen Spencer of Karen Spencer Design, New York is an accomplished graphic designer and an expert in business marketing. Following are two business marketing articles by Karen that were published in the Westchester County Business Journal:

Creative Intelligence Increases Business through Visibility
Your Website represents your business 24/7 and it is often the first contact that a potential client has with your company. Like all of your company’s marketing materials, it should work hard to place your brand in a dominant position in the marketplace. In today’s environment of information overload, it is more difficult than ever to capture the attention of your target audience. By using creative intelligence, a strategic understanding of the marketplace and the target audience, creative service professionals can help to make this happen by manipulating the way information is perceived and retained. Continued...

Marketing your Business in an Economic Downturn
All the economic signs point to a recession. My business has lived through a few of these cycles and I have come to see them as opportunities. There are ways to grow your business during a recession and come out stronger on the other side. Strategies include redefining your marketing message, solidifying your corporate branding, participating in industry events and networking. Continued...

Karen Spencer is president and creative director of Karen Spencer Design Inc. of Armonk, New York (Westchester County), an award-winning American advertising agency. Services include: graphic design, custom publishing, multimedia design, business logo development, and website design. Visit KarenSpencerDesign.com to learn more about this award-winning American advertising agency.

Friday, October 10, 2008

Services: Graphic Design, Strategic Marketing, Publishing and Multimedia Design

Based out of New York, Karen Spencer Design, Inc. is an award winning, full service graphic design and advertising firm specializing in the planning, development, design and production of visual marketing materials.

In operation since 1983, KSD has won more than forty local, national and international awards for print design, corporate branding design, business logo design and website design.

In addition to corporate design capabilities, the professional designers at KSD also have extensive experience in several specific marketing arenas: medical marketing, direct marketing, custom publishing and special event marketing.

Click to learn more about the award winning graphic design and marketing services offered by KSD.

Wednesday, June 18, 2008

New York Website Design Company

Professional, original website design is key to any successful marketing plan. A corporate website is often a prospect's first contact with the company and should accurately convey the company' image and support the marketing goals. Professional website design must also include a powerful visual presence, clear navigation, and persuasive, informative content.

Karen Spencer Design, based in New York, offers professional website design services. Our careful attention to detail and commitment to understanding our client's objectives enables us to effectively translate marketing goals into website design that aligns with the company mission and delivers success.

Learn more about our professional website design services at KarenSpencerDesign.com.

Finding a Multimedia Design Company

Advancements in multimedia technologies have changed the way companies market their wares. CDs, websites, Powerpoint presentations, and interactive tools enable companies to reach larger audiences, often at lower costs than traditional print advertising and direct mail, and the interactive nature of these technologies encourages an early relationship with users not previously possible with two dimensional marketing tools.

The challenge for many companies is how to logically and effectively incorporate today's multimedia tools into a cohesive marketing plan. Karen Spencer Design can help. We take a collaborative, one on one approach with each client. We carefully consider the marketing objectives, corporate mission, and budgetary parameters to design a marketing strategy that will successfully achieve corporate goals.

When incorporating multimedia into a marketing plan, we believe first that the multimedia design should align with the corporate branding and logo design. All imagery should be consistent and the graphic design should accurately reflect the corporate character and mission. Visuals across all messaging should clearly identify the company whether the user is viewing a Powerpoint presentation, visiting a website, or seeing a print ad.

Also, not all multimedia tools are created equal. Websites are a great way to dispense information, but traditional advertising and consistent messaging are needed for branding to be successful. Powerpoint presentations are often used during meetings, seminars and conferences, and it is crucial that Powerpoint presentation design and functionality be precise and professional.

At Karen Spencer Design, we are excited about today's advances in multimedia and the ways they can enhance traditional marketing efforts. As a multimedia design company, we are committed to designing multimedia marketing and branding campaigns that are multifaceted, interconnected and balanced to achieve the best possible results for our clients.

Learn more about our multimedia design services at KarenSpencerDesign.com.

Thursday, May 29, 2008

Effective Print Design

Even with the wide spread use of digital and web marketing, print advertising remains a staple in any effective marketing campaign. Brochures, magazine ads, newspaper ads, collateral, direct mail - websites alone cannot invade a consumer's mind the way messages repeated through regular daily exposure can. Whether the goal is to promote an event, sell a product or create brand awareness, dynamic, persuasive print ad design and print advertising design are vital to any successful marketing plan.

Karen Spencer Design is a print ad designer offering print and multimedia design services. Our individualized approach to designing print ads and marketing materials ensures that marketing messages align with corporate branding and that all messaging is consistent, accurate and influential.

Learn more about Karen Spencer Design's Award Winning Print Design Services.

News about Karen Spencer Design

Karen Spencer Joins the HBA Business to Business Entrepreneurs Affinity Group.

The mission of the HBA Business to Business Entrepreneurs Affinity group is to provide a knowledge exchange forum on effective business practices and strategies that maximize the short and long-term success of HBA entrepreneurs. The group's focus is the healthcare industry. The Karen Spencer Design firm offers complete advertising design and marketing services to companies in the healthcare industry.

Learn more about Karen Spencer Design's Medical Advertising Design and Marketing Services.

Monday, April 14, 2008

New York Graphic Designers

Welcome to the Karen Spencer Design blog on Blogger.com. KSD is an award winning graphic design firm located in Westchester County, New York. Recognized for excellence in graphic design, they are proud to offer graphic design services to businesses in Westchester County and the surrounding New York areas. Check back often to read the latest news, or visit their website to learn more about their comprehensive graphic design services.