Growing your Business during a Recession

Some see a recession as a time of cutting back, a time of worry and uncertainty. For Karen Spencer, an experienced American graphic designer with more than 27 years in the business, a recession means opportunity.

Recessions are a time to shore up the foundation of your company by strengthening corporate branding, bolstering customer loyalty and improving internal systems and staffing. It is also a time to try new, cost-effective techniques to reach future clients and increase exposure in the industry.

Read Karen Spencer's article to understand how your business can turn a recession into an opportunity:
It's a Recession - A Great Time to Grow Your Business at Very Little Cost

Learning How to Follow

Sometimes in business, and in life, knowing how to follow another’s lead can be an important skill to have – and it is a skill that is not always easy to learn.

Read how Karen Spencer learned this lesson and others in her article:
Quick, Quick Slow - How I Learned to Dance Backward and Follow Direction… Dancing Ballroom

American Graphic Designers

American graphic designers are a dime a dozen. Anyone with a computer and a graphics program can generate digital images, but it takes training and experience to produce professional, original, persuasive, accurate graphic design.

Karen Spencer, President and Creative director of Karen Spencer Design in New York, has been working as a graphic designer for more than twenty years. Born, raised and educated in North America, Karen has extensive experience as a designer and is an expert in business marketing.

Visit KarenSpencerDesign.com to Learn More about this Professional, Experienced American Graphic Designer and the Business Marketing Services offered through Karen Spencer Design.

Related Topics:
Graphic Designers USA

Business Marketing Articles

Karen Spencer of Karen Spencer Design, New York is an accomplished graphic designer and an expert in business marketing. Following are two business marketing articles by Karen that were published in the Westchester County Business Journal:

Creative Intelligence Increases Business through Visibility
Your Website represents your business 24/7 and it is often the first contact that a potential client has with your company. Like all of your company’s marketing materials, it should work hard to place your brand in a dominant position in the marketplace. In today’s environment of information overload, it is more difficult than ever to capture the attention of your target audience. By using creative intelligence, a strategic understanding of the marketplace and the target audience, creative service professionals can help to make this happen by manipulating the way information is perceived and retained. Continued...

Marketing your Business in an Economic Downturn
All the economic signs point to a recession. My business has lived through a few of these cycles and I have come to see them as opportunities. There are ways to grow your business during a recession and come out stronger on the other side. Strategies include redefining your marketing message, solidifying your corporate branding, participating in industry events and networking. Continued...

Karen Spencer is president and creative director of Karen Spencer Design Inc. of Armonk, New York (Westchester County), an award-winning American advertising agency. Services include: graphic design, custom publishing, multimedia design, business logo development, and website design. Visit KarenSpencerDesign.com to learn more about this award-winning American advertising agency.