Monday, November 17, 2008

Business Marketing Articles

Karen Spencer of Karen Spencer Design, New York is an accomplished graphic designer and an expert in business marketing. Following are two business marketing articles by Karen that were published in the Westchester County Business Journal:

Creative Intelligence Increases Business through Visibility
Your Website represents your business 24/7 and it is often the first contact that a potential client has with your company. Like all of your company’s marketing materials, it should work hard to place your brand in a dominant position in the marketplace. In today’s environment of information overload, it is more difficult than ever to capture the attention of your target audience. By using creative intelligence, a strategic understanding of the marketplace and the target audience, creative service professionals can help to make this happen by manipulating the way information is perceived and retained. Continued...

Marketing your Business in an Economic Downturn
All the economic signs point to a recession. My business has lived through a few of these cycles and I have come to see them as opportunities. There are ways to grow your business during a recession and come out stronger on the other side. Strategies include redefining your marketing message, solidifying your corporate branding, participating in industry events and networking. Continued...

Karen Spencer is president and creative director of Karen Spencer Design Inc. of Armonk, New York (Westchester County), an award-winning American advertising agency. Services include: graphic design, custom publishing, multimedia design, business logo development, and website design. Visit to learn more about this award-winning American advertising agency.