Recent Press Releases

Exciting things are happening at Karen Spencer Design!

October 13, 2010: Karen Spencer Design Enhances Corporate Website with Customer-driven FAQs - Read the Press Release

October 25, 2010: Karen Spencer Speaks at the 4th Annual Educational Leadership Summit – Award Winning Graphic Designer and Small Business Owner Shares Leadership Strategies and Business Best Practices - Read the Press Release

Karen Spencer Design is an award-winning creative services agency specializing in the planning, development, design and production of marketing communications materials. The company has extensive experience designing marketing materials for organizations in the not-for-profit, medical, education and alcohol beverage sectors. Areas of expertise include business logo development, website design, print design, corporate branding design, custom publishing, event marketing and strategic marketing.

Learn more about this New York creative services agency.

Related content:

• Creative Services Firm Enhances Corporate Website with Customer-driven FAQs
• Karen Spencer Design, Inc. Enhances Corporate Website with Customer-driven FAQs - KarenSpencerDesign.com
• Creative Services Agency Enhances Corporate Website With Customer-Driven FAQs
• Karen Spencer Speaks at the 4th Annual Not For Profit Educational Leadership Summit
• Award Winning Graphic Designer and Small Business Owner Speaks at the 4th Annual Not For Profit Educational Leadership Summit
• Karen Spencer Speaks at the 4th Annual Not For Profit Educational Leadership Summit

Creative Services Firm (New York) Wins at Big "W" Awards Gala

Karen Spencer Design, Inc., a creative services firm in Westchester County, New York, received four Big "W" awards at the Advertising Club of Westchester’s Big "W" 2010 Awards Gala held recently in Tarrytown, NY. Awards were won for outstanding Corporate Design, Social Media, Website Design and Interactive Media.

Click to read the press release from this creative services firm.

Karen Spencer Design is an award-winning creative services firm specializing in the planning, design and production of strategic marketing communications materials. The firm has extensive experience designing marketing materials for organizations in the education, medical and alcohol beverages industries. Services include custom publishing, corporate branding design, event marketing, business logo development, print design, and professional website design. Karen Spencer Design also designs and produces approximately 30 medical publications yearly. Click for more information on this New York Creative Services Firm

Related content:

• New York Creative Services Firm Recognized at Advertising Club of Westchester's 2010 Big "W" Awards Gala

Websites for Doctors

As a professional website design company, we are sometimes asked questions about our experience. Here is one of those questions:

I am the administrator of a doctor's office and I have been charged with finding a professional website design company that specializes in designing websites for doctors. Does the Karen Spencer Design company have the expertise needed to design a professional website for our doctor's office that will accurately represent our practice?

Answer: For over 25 years, the Karen Spencer Design company has been designing visual marketing messaging and materials for the medical community…

Click to learn more about our experience designing websites for doctors

Website Design for Doctors

Today's doctors have a lot on their plate. Not only are they expected to successfully treat patients, but they must continually improve their knowledge and stay on top of the latest medical advancements, manage the business aspects of the practice, and keep abreast of changes in insurance and legal systems. The last thing doctors have time for is marketing and advertising. However, these are important for attracting new patients and ensuring a practice's sustainability.

One of the most cost-effective means of reaching out to new patients is through a website. Patients are using the Internet to find information about doctors and treatment strategies and many doctors find that a well-designed website can achieve the marketing goals of the practice better, and at a lower cost, than other forms of media.

The key to success is design. A doctor's website must be designed with clear goals in mind. How should the visitor feel when viewing the website? Are you interested in getting new patients to schedule a consultation or are you interested in offering an informational portal to establish expertise? Are you planning to update the website regularly with authoritative content and news about the practice or should the site serve as an online business card? The elements of successful website design for doctors will vary from practice to practice but the right website designer will ask the questions needed to produce design that precisely and effectively meets the needs of each organization.

Karen Spencer Design, a full service advertising and marketing firm in New York, has over 25 years experience working with medical professionals and understands the challenges involved with medical marketing and advertising. Our collaborative approach to designing websites for doctors ensures that the design accurately reflects the character and mission of the practice and that marketing goals are met.

Learn more about our approach to website design for doctors.

Business Marketing Articles

Karen Spencer of Karen Spencer Design, New York is an accomplished graphic designer and an expert in business marketing. Following are two business marketing articles by Karen that were published in the Westchester County Business Journal:

Creative Intelligence Increases Business through Visibility
Your Website represents your business 24/7 and it is often the first contact that a potential client has with your company. Like all of your company’s marketing materials, it should work hard to place your brand in a dominant position in the marketplace. In today’s environment of information overload, it is more difficult than ever to capture the attention of your target audience. By using creative intelligence, a strategic understanding of the marketplace and the target audience, creative service professionals can help to make this happen by manipulating the way information is perceived and retained. Continued...

Marketing your Business in an Economic Downturn
All the economic signs point to a recession. My business has lived through a few of these cycles and I have come to see them as opportunities. There are ways to grow your business during a recession and come out stronger on the other side. Strategies include redefining your marketing message, solidifying your corporate branding, participating in industry events and networking. Continued...

Karen Spencer is president and creative director of Karen Spencer Design Inc. of Armonk, New York (Westchester County), an award-winning American advertising agency. Services include: graphic design, custom publishing, multimedia design, business logo development, and website design. Visit KarenSpencerDesign.com to learn more about this award-winning American advertising agency.

New York Website Design Company

Professional, original website design is key to any successful marketing plan. A corporate website is often a prospect's first contact with the company and should accurately convey the company' image and support the marketing goals. Professional website design must also include a powerful visual presence, clear navigation, and persuasive, informative content.

Karen Spencer Design, based in New York, offers professional website design services. Our careful attention to detail and commitment to understanding our client's objectives enables us to effectively translate marketing goals into website design that aligns with the company mission and delivers success.

Learn more about our professional website design services at KarenSpencerDesign.com.