Growing your Business during a Recession

Some see a recession as a time of cutting back, a time of worry and uncertainty. For Karen Spencer, an experienced American graphic designer with more than 27 years in the business, a recession means opportunity.

Recessions are a time to shore up the foundation of your company by strengthening corporate branding, bolstering customer loyalty and improving internal systems and staffing. It is also a time to try new, cost-effective techniques to reach future clients and increase exposure in the industry.

Read Karen Spencer's article to understand how your business can turn a recession into an opportunity:
It's a Recession - A Great Time to Grow Your Business at Very Little Cost

Learning How to Follow

Sometimes in business, and in life, knowing how to follow another’s lead can be an important skill to have – and it is a skill that is not always easy to learn.

Read how Karen Spencer learned this lesson and others in her article:
Quick, Quick Slow - How I Learned to Dance Backward and Follow Direction… Dancing Ballroom

New York Design Company Honored at ACW Awards Gala

New York Design Company Receives Two Big "W" Awards for Design Excellence

Armonk, NY — Karen Spencer Design, Inc., a full-service New York design company, received two awards at the Advertising Club of Westchester's (ACW) Big "W" 2009 Awards Gala held recently in Tappan Hill, Tarrytown, NY. The announcement was made by Karen Spencer, President/Creative Director of the Karen Spencer Design company in New York.

Click to read the full press release - topic: New York Design Company

Medical Marketing Management

Karen Spencer Design of New York is a full service marketing and graphic design firm that specializes in the management of medical marketing projects. We have worked with many organizations in the medical community, from large pharmaceutical companies to independent physician practices and understand the challenges involved with managing marketing and advertising for medical organizations.

Whether your needs include website design for a doctor's office, development of print ads for a medical journal or start to finish management of all medical marketing tasks, Karen Spencer Design has the knowledge and resources necessary to successfully manage all your medical marketing endeavors.

Learn more about our comprehensive medical marketing management services.

Website Design for Doctors

Today's doctors have a lot on their plate. Not only are they expected to successfully treat patients, but they must continually improve their knowledge and stay on top of the latest medical advancements, manage the business aspects of the practice, and keep abreast of changes in insurance and legal systems. The last thing doctors have time for is marketing and advertising. However, these are important for attracting new patients and ensuring a practice's sustainability.

One of the most cost-effective means of reaching out to new patients is through a website. Patients are using the Internet to find information about doctors and treatment strategies and many doctors find that a well-designed website can achieve the marketing goals of the practice better, and at a lower cost, than other forms of media.

The key to success is design. A doctor's website must be designed with clear goals in mind. How should the visitor feel when viewing the website? Are you interested in getting new patients to schedule a consultation or are you interested in offering an informational portal to establish expertise? Are you planning to update the website regularly with authoritative content and news about the practice or should the site serve as an online business card? The elements of successful website design for doctors will vary from practice to practice but the right website designer will ask the questions needed to produce design that precisely and effectively meets the needs of each organization.

Karen Spencer Design, a full service advertising and marketing firm in New York, has over 25 years experience working with medical professionals and understands the challenges involved with medical marketing and advertising. Our collaborative approach to designing websites for doctors ensures that the design accurately reflects the character and mission of the practice and that marketing goals are met.

Learn more about our approach to website design for doctors.

Medical Marketing

Creating professional, science-based medical marketing and educational materials takes experience. Medical science is highly specialized, and precision is needed to design marketing and educational materials that are accurate and persuasive.

Karen Spencer Design, a full service medical advertising agency, has over 25 years experience designing medical marketing and educational materials. Whether your needs include original medical graphic design for branding, medical logo development, medical symposia design, or medical website design, our talented staff of design specialists will work with you to produce materials that are original, accurate and effective.

Visit KarenSpencerDesign.com to learn more about our comprehensive medical marketing services.

American Graphic Designers

American graphic designers are a dime a dozen. Anyone with a computer and a graphics program can generate digital images, but it takes training and experience to produce professional, original, persuasive, accurate graphic design.

Karen Spencer, President and Creative director of Karen Spencer Design in New York, has been working as a graphic designer for more than twenty years. Born, raised and educated in North America, Karen has extensive experience as a designer and is an expert in business marketing.

Visit KarenSpencerDesign.com to Learn More about this Professional, Experienced American Graphic Designer and the Business Marketing Services offered through Karen Spencer Design.

Related Topics:
Graphic Designers USA