Friday, February 12, 2010

Growing your Business during a Recession

Some see a recession as a time of cutting back, a time of worry and uncertainty. For Karen Spencer, an experienced American graphic designer with more than 27 years in the business, a recession means opportunity.

Recessions are a time to shore up the foundation of your company by strengthening corporate branding, bolstering customer loyalty and improving internal systems and staffing. It is also a time to try new, cost-effective techniques to reach future clients and increase exposure in the industry.

Read Karen Spencer's article to understand how your business can turn a recession into an opportunity:
It's a Recession - A Great Time to Grow Your Business at Very Little Cost

Learning How to Follow

Sometimes in business, and in life, knowing how to follow another’s lead can be an important skill to have – and it is a skill that is not always easy to learn.

Read how Karen Spencer learned this lesson and others in her article:
Quick, Quick Slow - How I Learned to Dance Backward and Follow Direction… Dancing Ballroom