Graphic, Logo, and Website Design

Karen Spencer Named One of Westchester County’s "'Most Accomplished Women Entrepreneurs"

2011-11-21T03:16:00.000-08:00

President and Creative Director of Spencer Creative Group Recognized in Q4 2011 Issue Profiling the Area’s Most Successful, Innovative and Respected Business Women.

Armonk, NY, November 18, 2011 — Karen Spencer, President and Creative Director of the Spencer Creative Group and Karen Spencer Design, Inc. was recently named in 914Inc. Magazine’s list of twenty-eight of Westchester County’s Most Accomplished Women Entrepreneurs.

"It is an honor to have been chosen as one of 914Inc.’s Most Accomplished Women Entrepreneurs," said Spencer. "My career started in my basement with a Visa card. This fall’s launch of the Spencer Creative Group is the culmination of twenty-eight years of perseverance, innovation and a dedication to providing our clients with exceptional design and marketing services that meet the needs of companies in today’s fast-paced digital environment. The women profiled in this month’s issue of 914Inc. are distinguished professionals – innovators – and I am proud to listed among them."

Read the full press release: Karen Spencer Named One of Westchester County’s "Most Accomplished Women Entrepreneurs" by 914Inc. Magazine

Announcing the Launch of the Spencer Creative Group

2011-11-04T03:37:00.000-07:00

Karen Spencer Design, an award-winning creative services firm in Armonk, New York, announces the launch of the Spencer Creative Group. This new business unit will specialize in the delivery of creative marketing solutions for digital & traditional media, including mobile apps and social media marketing and networking.

“People are on the move, and so is their attention” said Karen Spencer, President and Creative Director of Karen Spencer Design, Inc. “When I launched Karen Spencer Design 28 years ago, marketing primarily revolved around print media. Over the years, our business has grown and evolved to meet the changing needs of our clients and we are excited about the addition of the Spencer Creative Group to our portfolio. Through this new business unit, our many years of design and marketing experience will be channeled into the development and delivery of creative, innovative marketing solutions that will reach and engage plugged-in audiences. We understand how people are using today’s online, mobile and social media tools and the Spencer Creative Group can help organizations create and execute marketing initiatives that reach goals and exceed expectations.”

About Spencer Creative Group
The Spencer Creative Group is a business unit of Karen Spencer Design, Inc. specializing in the delivery of creative marketing solutions for digital and traditional media. For more information, visit www.SpencerCreativeGroup.com.

About Karen Spencer Design, Inc.
Karen Spencer Design is an award-winning New York creative services agency specializing in the planning, development, design and production of marketing communications materials. The company has extensive experience designing marketing materials for organizations in the medical, not-for-profit, education and alcohol beverage sectors. Areas of expertise include business logo development, print design, corporate branding design, custom publishing, event marketing, professional website design and strategic marketing. For more information, visit www.KarenSpencerDesign.com.

Related content:

Karen Spencer Design Launches the Spencer Creative Group
Announcing the Launch of the Spencer Creative Group
Spencer Creative Group to Deliver Creative Marketing Solutions for Digital & Traditional Media

Announcing the Launch of the Spencer Creative Group Website

2011-11-01T02:39:00.001-07:00

Karen Spencer Design, an award-winning, full service creative services agency in New York, recently announced the launch of its new business unit, the Spencer Creative Group. This division of Karen Spencer Design will specialize in the development of creative marketing solutions for digital & traditional media, including mobile apps and social media marketing and networking.

Visit the new Spencer Creative Group website today!

Logo Design Services

2010-11-17T06:52:00.000-08:00

Read a FAQ about the logo design services offered by Karen Spencer Design:

Question: I represent a start-up company that needs a logo designed for our new business. We have looked on the web and there are many online logo design services, but we would prefer to work one-on-one with an agency to design a logo that accurately embodies our corporate character. What differentiates the Karen Spencer Design creative agency from the many online logo design services?

Click to read the answer to this question about our Logo Design Services

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Recent Press Releases

2010-10-25T11:33:00.001-07:00

Exciting things are happening at Karen Spencer Design!

October 13, 2010: Karen Spencer Design Enhances Corporate Website with Customer-driven FAQs - Read the Press Release

October 25, 2010: Karen Spencer Speaks at the 4th Annual Educational Leadership Summit – Award Winning Graphic Designer and Small Business Owner Shares Leadership Strategies and Business Best Practices - Read the Press Release

Karen Spencer Design is an award-winning creative services agency specializing in the planning, development, design and production of marketing communications materials. The company has extensive experience designing marketing materials for organizations in the not-for-profit, medical, education and alcohol beverage sectors. Areas of expertise include business logo development, website design, print design, corporate branding design, custom publishing, event marketing and strategic marketing.

Learn more about this New York creative services agency.

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Modernizing Corporate Branding Design

2010-08-28T06:34:00.000-07:00

We were recently asked the following question about our Corporate Branding Design Services:

Question: I represent a company that has been in business for over twenty years and we are interested in modernizing our corporate branding design. The current design has been in place since the company's inception and we are looking to engage a forward-thinking creative services firm that can put a new face on our corporate branding design, while preserving our established brand recognition and maintaining the trust of our customers. Do the designers of the Karen Spencer Design firm have the creativity and branding know-how necessary to help guide us through this transition?

Click to read the answer to this question about our Corporate Branding Design Services.

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Find Karen Spencer Design on the Web

2010-07-27T05:59:00.000-07:00

Here are some recent sightings of Karen Spencer Design on the Web:

LinkedIn - View our new company profile: Karen Spencer Design

Squidoo - lens topics:

Follow the links to learn more about this New York Creative Services Firm.

Karen Spencer Design and Castle Brands Partner to Promote Pallini Limoncello

2010-07-07T02:56:00.001-07:00

Sponsor Grand Opening of Ned Kelly and Company in Piermont, NY

Pallini Limoncello, grown from the finest lemons in the world and imported from the lush hillsides of Italy’s Amalfi coast by Castle Brands Inc. was proud to sponsor the grand opening of Ned Kelly and Company’s expanded store at 458 Piermont Avenue in Piermont, NY on June 13th. Ned Kelly and Company divides their services into 4 categories; flowers, home, garden and events, and Ned handles each area magnificently. Read more...

Creative Services Firm (New York) Wins at Big "W" Awards Gala

2010-06-25T05:26:00.000-07:00

Karen Spencer Design, Inc., a creative services firm in Westchester County, New York, received four Big "W" awards at the Advertising Club of Westchester’s Big "W" 2010 Awards Gala held recently in Tarrytown, NY. Awards were won for outstanding Corporate Design, Social Media, Website Design and Interactive Media.

Click to read the press release from this creative services firm.

Karen Spencer Design is an award-winning creative services firm specializing in the planning, design and production of strategic marketing communications materials. The firm has extensive experience designing marketing materials for organizations in the education, medical and alcohol beverages industries. Services include custom publishing, corporate branding design, event marketing, business logo development, print design, and professional website design. Karen Spencer Design also designs and produces approximately 30 medical publications yearly. Click for more information on this New York Creative Services Firm

Related content:

New York Creative Services Firm Recognized at Advertising Club of Westchester's 2010 Big "W" Awards Gala

Find Karen Spencer Design Posts on Technorati

2010-05-12T12:36:00.000-07:00

Our blog was recently added to Technorati - Visit Technorati today!

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Marketing Creative Services

2010-05-12T11:54:00.000-07:00

A website visitor recently asked this question:

My company is looking to engage a creative services agency for several short-term marketing projects. Our marketing team has a limited budget and tight schedule and the right agency will be able to produce marketing design that creatively and accurately reflects our corporate branding, within our budget and time constraints. Is Karen Spencer Design the right creative services agency for us?

Click to read the anwer to this question about the Marketing Creative Services offered by Karen Spencer Design.

Castle Brands Launches Redesign of Pallini Limoncello US Website

2010-04-20T07:24:00.000-07:00

The website, designed by Karen Spencer Design, Inc. of New York, features an easy-to-navigate page structure and styling that compliments the exciting, zesty flavor of Pallini Limoncello.

"We were thrilled to be selected to redesign the Pallini Limoncello US website," said Karen Spencer, President of Karen Spencer Design. "Developing a website for a product such as this offered some fun and exciting challenges. We were committed to crafting a site that would honor the Pallini reputation and spirit while providing an exceptional online customer experience, and we are pleased to unveil the results of those efforts."

Click to read more about the redesign of this alcoholic beverage website.

Karen Spencer Design, Inc. is an award-winning New York advertising agency and design company specializing in the advertising, marketing and website design of alcoholic beverages. Click to learn more about this New York design company.

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Websites for Doctors

2010-03-23T11:37:00.000-07:00

As a professional website design company, we are sometimes asked questions about our experience. Here is one of those questions:

I am the administrator of a doctor's office and I have been charged with finding a professional website design company that specializes in designing websites for doctors. Does the Karen Spencer Design company have the expertise needed to design a professional website for our doctor's office that will accurately represent our practice?

Answer: For over 25 years, the Karen Spencer Design company has been designing visual marketing messaging and materials for the medical community…

Click to learn more about our experience designing websites for doctors

Strategic Medical Marketing Services

2010-03-23T11:19:00.000-07:00

As a full-service medical advertising agency, we are sometimes asked questions about our service offerings. Here is one of those questions:

My organization is looking for a medical marketing firm to help develop and manage a strategic marketing plan for a short term project. How do the medical marketing services offered by Karen Spencer Design differ from those offered by other medical marketing firms?

Answer:
At Karen Spencer Design, we understand that medical marketing takes specialized experience…

Click to learn more about our Strategic Medical Marketing Services

Growing your Business during a Recession

2010-02-12T03:08:00.000-08:00

Some see a recession as a time of cutting back, a time of worry and uncertainty. For Karen Spencer, an experienced American graphic designer with more than 27 years in the business, a recession means opportunity.

Recessions are a time to shore up the foundation of your company by strengthening corporate branding, bolstering customer loyalty and improving internal systems and staffing. It is also a time to try new, cost-effective techniques to reach future clients and increase exposure in the industry.

Read Karen Spencer's article to understand how your business can turn a recession into an opportunity:
It's a Recession - A Great Time to Grow Your Business at Very Little Cost

Learning How to Follow

2010-02-12T02:24:00.000-08:00

Sometimes in business, and in life, knowing how to follow another’s lead can be an important skill to have – and it is a skill that is not always easy to learn.

Read how Karen Spencer learned this lesson and others in her article:
Quick, Quick Slow - How I Learned to Dance Backward and Follow Direction… Dancing Ballroom

New York Design Company Honored at ACW Awards Gala

2010-01-30T04:51:00.000-08:00

New York Design Company Receives Two Big "W" Awards for Design Excellence

Armonk, NY — Karen Spencer Design, Inc., a full-service New York design company, received two awards at the Advertising Club of Westchester's (ACW) Big "W" 2009 Awards Gala held recently in Tappan Hill, Tarrytown, NY. The announcement was made by Karen Spencer, President/Creative Director of the Karen Spencer Design company in New York.

Click to read the full press release - topic: New York Design Company

Medical Marketing Management

2009-07-29T07:58:00.000-07:00

Karen Spencer Design of New York is a full service marketing and graphic design firm that specializes in the management of medical marketing projects. We have worked with many organizations in the medical community, from large pharmaceutical companies to independent physician practices and understand the challenges involved with managing marketing and advertising for medical organizations.

Whether your needs include website design for a doctor's office, development of print ads for a medical journal or start to finish management of all medical marketing tasks, Karen Spencer Design has the knowledge and resources necessary to successfully manage all your medical marketing endeavors.

Learn more about our comprehensive medical marketing management services.

Website Design for Doctors

2009-06-23T07:52:00.000-07:00

Today's doctors have a lot on their plate. Not only are they expected to successfully treat patients, but they must continually improve their knowledge and stay on top of the latest medical advancements, manage the business aspects of the practice, and keep abreast of changes in insurance and legal systems. The last thing doctors have time for is marketing and advertising. However, these are important for attracting new patients and ensuring a practice's sustainability.

One of the most cost-effective means of reaching out to new patients is through a website. Patients are using the Internet to find information about doctors and treatment strategies and many doctors find that a well-designed website can achieve the marketing goals of the practice better, and at a lower cost, than other forms of media.

The key to success is design. A doctor's website must be designed with clear goals in mind. How should the visitor feel when viewing the website? Are you interested in getting new patients to schedule a consultation or are you interested in offering an informational portal to establish expertise? Are you planning to update the website regularly with authoritative content and news about the practice or should the site serve as an online business card? The elements of successful website design for doctors will vary from practice to practice but the right website designer will ask the questions needed to produce design that precisely and effectively meets the needs of each organization.

Karen Spencer Design, a full service advertising and marketing firm in New York, has over 25 years experience working with medical professionals and understands the challenges involved with medical marketing and advertising. Our collaborative approach to designing websites for doctors ensures that the design accurately reflects the character and mission of the practice and that marketing goals are met.

Learn more about our approach to website design for doctors.

Medical Marketing

2009-03-31T03:22:00.000-07:00

Creating professional, science-based medical marketing and educational materials takes experience. Medical science is highly specialized, and precision is needed to design marketing and educational materials that are accurate and persuasive.

Karen Spencer Design, a full service medical advertising agency, has over 25 years experience designing medical marketing and educational materials. Whether your needs include original medical graphic design for branding, medical logo development, medical symposia design, or medical website design, our talented staff of design specialists will work with you to produce materials that are original, accurate and effective.

Visit KarenSpencerDesign.com to learn more about our comprehensive medical marketing services.

American Graphic Designers

2008-11-17T08:35:00.001-08:00

American graphic designers are a dime a dozen. Anyone with a computer and a graphics program can generate digital images, but it takes training and experience to produce professional, original, persuasive, accurate graphic design.

Karen Spencer, President and Creative director of Karen Spencer Design in New York, has been working as a graphic designer for more than twenty years. Born, raised and educated in North America, Karen has extensive experience as a designer and is an expert in business marketing.

Visit KarenSpencerDesign.com to Learn More about this Professional, Experienced American Graphic Designer and the Business Marketing Services offered through Karen Spencer Design.

Business Marketing Articles

2008-11-17T03:34:00.001-08:00

Karen Spencer of Karen Spencer Design, New York is an accomplished graphic designer and an expert in business marketing. Following are two business marketing articles by Karen that were published in the Westchester County Business Journal:

Creative Intelligence Increases Business through Visibility
Your Website represents your business 24/7 and it is often the first contact that a potential client has with your company. Like all of your company’s marketing materials, it should work hard to place your brand in a dominant position in the marketplace. In today’s environment of information overload, it is more difficult than ever to capture the attention of your target audience. By using creative intelligence, a strategic understanding of the marketplace and the target audience, creative service professionals can help to make this happen by manipulating the way information is perceived and retained. Continued...

Marketing your Business in an Economic Downturn
All the economic signs point to a recession. My business has lived through a few of these cycles and I have come to see them as opportunities. There are ways to grow your business during a recession and come out stronger on the other side. Strategies include redefining your marketing message, solidifying your corporate branding, participating in industry events and networking. Continued...

Karen Spencer is president and creative director of Karen Spencer Design Inc. of Armonk, New York (Westchester County), an award-winning American advertising agency. Services include: graphic design, custom publishing, multimedia design, business logo development, and website design. Visit KarenSpencerDesign.com to learn more about this award-winning American advertising agency.

Services: Graphic Design, Strategic Marketing, Publishing and Multimedia Design

2008-10-10T11:11:00.000-07:00

Based out of New York, Karen Spencer Design, Inc. is an award winning, full service graphic design and advertising firm specializing in the planning, development, design and production of visual marketing materials.

In operation since 1983, KSD has won more than forty local, national and international awards for print design, corporate branding design, business logo design and website design.

In addition to corporate design capabilities, the professional designers at KSD also have extensive experience in several specific marketing arenas: medical marketing, direct marketing, custom publishing and special event marketing.

Click to learn more about the award winning graphic design and marketing services offered by KSD.

Karen Spencer Design - Links

2008-07-17T08:59:00.000-07:00

Karen Spencer Design has been in operation since 1983 and has received numerous awards and recognition for outstanding graphic design and advertising services. Karen Spencer Design is honored to have been linked to from the following sites:

New York Website Design Company

2008-06-18T10:33:00.000-07:00

Professional, original website design is key to any successful marketing plan. A corporate website is often a prospect's first contact with the company and should accurately convey the company' image and support the marketing goals. Professional website design must also include a powerful visual presence, clear navigation, and persuasive, informative content.

Karen Spencer Design, based in New York, offers professional website design services. Our careful attention to detail and commitment to understanding our client's objectives enables us to effectively translate marketing goals into website design that aligns with the company mission and delivers success.

Learn more about our professional website design services at KarenSpencerDesign.com.

Finding a Multimedia Design Company

2008-06-18T10:01:00.000-07:00

Advancements in multimedia technologies have changed the way companies market their wares. CDs, websites, Powerpoint presentations, and interactive tools enable companies to reach larger audiences, often at lower costs than traditional print advertising and direct mail, and the interactive nature of these technologies encourages an early relationship with users not previously possible with two dimensional marketing tools.

The challenge for many companies is how to logically and effectively incorporate today's multimedia tools into a cohesive marketing plan. Karen Spencer Design can help. We take a collaborative, one on one approach with each client. We carefully consider the marketing objectives, corporate mission, and budgetary parameters to design a marketing strategy that will successfully achieve corporate goals.

When incorporating multimedia into a marketing plan, we believe first that the multimedia design should align with the corporate branding and logo design. All imagery should be consistent and the graphic design should accurately reflect the corporate character and mission. Visuals across all messaging should clearly identify the company whether the user is viewing a Powerpoint presentation, visiting a website, or seeing a print ad.

Also, not all multimedia tools are created equal. Websites are a great way to dispense information, but traditional advertising and consistent messaging are needed for branding to be successful. Powerpoint presentations are often used during meetings, seminars and conferences, and it is crucial that Powerpoint presentation design and functionality be precise and professional.

At Karen Spencer Design, we are excited about today's advances in multimedia and the ways they can enhance traditional marketing efforts. As a multimedia design company, we are committed to designing multimedia marketing and branding campaigns that are multifaceted, interconnected and balanced to achieve the best possible results for our clients.

Learn more about our multimedia design services at KarenSpencerDesign.com.

Effective Print Design

2008-05-29T08:15:00.000-07:00

Even with the wide spread use of digital and web marketing, print advertising remains a staple in any effective marketing campaign. Brochures, magazine ads, newspaper ads, collateral, direct mail - websites alone cannot invade a consumer's mind the way messages repeated through regular daily exposure can. Whether the goal is to promote an event, sell a product or create brand awareness, dynamic, persuasive print ad design and print advertising design are vital to any successful marketing plan.

Karen Spencer Design is a print ad designer offering print and multimedia design services. Our individualized approach to designing print ads and marketing materials ensures that marketing messages align with corporate branding and that all messaging is consistent, accurate and influential.

Learn more about Karen Spencer Design's Award Winning Print Design Services.

News about Karen Spencer Design

2008-05-29T07:26:00.000-07:00

Karen Spencer Joins the HBA Business to Business Entrepreneurs Affinity Group.

The mission of the HBA Business to Business Entrepreneurs Affinity group is to provide a knowledge exchange forum on effective business practices and strategies that maximize the short and long-term success of HBA entrepreneurs. The group's focus is the healthcare industry. The Karen Spencer Design firm offers complete advertising design and marketing services to companies in the healthcare industry.

Learn more about Karen Spencer Design's Medical Advertising Design and Marketing Services.

New York Graphic Designers

2008-04-14T06:54:00.000-07:00

Welcome to the Karen Spencer Design blog on Blogger.com. KSD is an award winning graphic design firm located in Westchester County, New York. Recognized for excellence in graphic design, they are proud to offer graphic design services to businesses in Westchester County and the surrounding New York areas. Check back often to read the latest news, or visit their website to learn more about their comprehensive graphic design services.